Wine consumers in Europe’s cold north are navigating their way through big brands, a big monopoly, and vibrant restaurant wine lists, reports Ilkka Sirén.
The Republic of Finland, situated on the same latitude as Alaska and Siberia, has warm summers and 100 days of freezing-cold winters, which suggests a good market for strong red wine. According to the market experts consulted by James Lawrence, however, the market situation is a bit more complex than that.
Producers around the world look at the US market as the place to be. Beware, says Jeff Siegel, because the indications are that the long wine boom is coming to a close.
In the 1980s, the Chinese government ranked China’s cities according to size and development priorities. Today, that ranking is a useful way of understanding the size and scale of markets in China. As Tier 1 cities – particularly Beijing and Shanghai – become saturated with wine, Tier 2 cities are emerging as important markets, as James Lawrence discovers from talking to market insiders.
There are significant legislative barriers to selling wine in US supermarkets, explains Jeff Siegel. But they have come down in two states, and there could be more to follow.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.