Many members of the industry want to position wine as 'better' than other forms of alcohol. Robert Joseph suggests that, for their efforts to be effective, we are all going to have to be a lot more honest and open about what we are doing.
Robert Joseph notes that falling consumption and intrusive health warnings are not a recent phenomenon. And that other forms of alcohol have fared better. Perhaps, he suggests, the wine industry needs to change its attitude to marketing.
The wine industry needs more innovative brands to attract new customers and retain existing ones. Alexandra Wrann explores whether it can take a page from the spirits industry.
Robert Joseph wonders whether the best people to help counter the World Health Organisation's zero-tolerance attitude towards alcohol might just possibly be our friendly local wine-drinking doctor.
Hundreds of thousands of people now give up alcohol for Dry January and Sober October. Some prominent members of the wine industry are taking a stand against this trend. Robert Joseph thinks they are wrong.
Like conservative political views, a taste for wine is supposed to develop with age. Robert Joseph considers recent research suggesting this may not be as true as it used to be.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.