Robert Joseph watched an internationally popular business reality television series for the first time in a decade - and found it included surprisingly useful lessons about margins, branding and distribution. Here are four key takeaways.
The American family-owned company E. & J. Gallo is undergoing a rebranding to strengthen its perception as a leading brand in the wine and spirits sector.
Podcasting offers the wine trade great opportunities to get in front of consumers, yet few take advantage of the medium. Felicity Carter discovers why wine and podcasts are the perfect match.
Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.