Devil's Advocate: What Wine Businesses Could Learn From a Long-Running TV Show

Robert Joseph watched an internationally popular business reality television series for the first time in a decade - and found it included surprisingly useful lessons about margins, branding and distribution. Here are four key takeaways.

Reading time: 5m

E & J Gallo Undergoes Rebranding and Becomes Gallo

The American family-owned company E. & J. Gallo is undergoing a rebranding to strengthen its perception as a leading brand in the wine and spirits sector.

Reading time: 45s

Devil's Advocate: Is There Still a New World or Old World When It Comes to Wine?

The Court of Master Sommeliers has dropped the terms ‘New World’ and ‘Old World’. Robert Joseph considers the issue.

Reading time: 4m

Devil’s Advocate: Need to Know

Robert Joseph questions the accepted wisdom that wine education is the answer to declining consumption.

Reading time: 2m 45s

Want to Grow Your Wine Sales? Go on a Podcast — Here’s Why

Podcasting offers the wine trade great opportunities to get in front of consumers, yet few take advantage of the medium. Felicity Carter discovers why wine and podcasts are the perfect match.

Reading time: 6m

Is AI the Solution for Everything?

Alexandra Wrann explores ChatGPT's potential in the wine industry – but notes there are limits.

Reading time: 2m 15s

8 Reasons to Get Excited About the No-Alcohol Category

No-alcohol was the talk of the World Bulk Wine Exhibition, held in Amsterdam. Felicity Carter went along to find out why people are so excited.

Reading time: 8m

Devil’s Advocate: Who’s Buying Your Wine? How Are You Talking To Them?

Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.

Reading time: 1m 30s

Devil's Advocate - Time to Take Back Labels Seriously

New EU regulations are going to force the wine industry to focus its attention on back labels. Robert Joseph argues that this is no bad thing.

Reading time: 4m 45s