Wine tourism is becoming a more important source of revenue, which means maximising sales at the cellar door. Felicity Carter asks how this can be done.
Austria’s wine country holds its own on the international market by focusing on the strengths of its decentralised structure and by prioritising environmentally conscious viticulture.
The recent Wine Business Forum organised by New Zealand Winegrowers considered everything from wine tourism to e-commerce in China. Felicity Carter reports.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.
6da3.jpg)
