The US may be the most lucrative wine market in the world, but it’s also one of the most difficult. Liza B. Zimmerman consults the relationship consultants.
US retailers have yet to adopt private label in the high-quality way of their European peers. But, as Jeff Siegel reports, that may be about to change.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.