The latest ProWein Business Report focuses on the state of digital transformation of the global wine sector. According to the report, email marketing and social media are now standard marketing tools, while wine producers still lag behind in adopting new technology.
Artificial intelligence is currently on everyone's lips. Meininger's Wine Conference offered the industry a platform to discuss how modern technology will influence the world of wine. Felicity Carter reports.
Within the wine industry, the rapid advancement of technology presents a wealth of thrilling prospects. These will be prominently featured at Meininger's Wine Conference, under the theme: "Wine Goes Tech: From Robots to AI, From Vineyard to Shelf."
Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.