OpenAI's artificial intelligence bot, ChatGPT has been the centre of global discussion since its launch at the end of last year. Anja Zimmer wonders how far this technology could change the wine industry.
The Italian Wine Crypto Bank (IWCB) has developed a digital sommelier. The system - dubbed ‘Personal GPT Sommelier’ - will be used in the ‘hybrid wine bar’ BG3.0 Winebank in Bergamo.
Robert Joseph, an early adopter of the internet in the 1990s, argues that the wine industry needs to be taking a greater interest in how AI, one of its offshoots, is going to affect their businesses.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.