Rob McMillan's annual SVB Report is essential reading for anyone interested in the US market. In his latest edition, he reveals a pessimistic mood among US producers, falling sales, and a halving of the 30-45 year-olds' share of the market.
Wine tourism is becoming a more important source of revenue, which means maximising sales at the cellar door. Felicity Carter asks how this can be done.
Latest US SipSource figures show Pinot Grigio and White Blends as the only wine categories to show revenue growth over the year ending October 2023. But these are a very small part of the overall US wine market.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.