Wang Shenghan, known as Lady Penguin, is the world's most successful wine influencer. Now she is stepping back.

Reading time: 4m 15s

A conversation with German Master Sommelier Hendrik Thoma about audience-driven social media communication and the importance of proper storytelling.

Reading time: 6m

The recent Wine Business Forum organised by New Zealand Winegrowers considered everything from wine tourism to e-commerce in China. Felicity Carter reports.

Reading time: 7m 30s

German research suggests that social media usage may be declining - especially among older users.

Reading time: 1m

Thinking of exporting to Germany? Then be aware of these rules, which apply to everybody through the wine chain, both online and offline. Anja Zimmer summarises the German regulation.

Reading time: 2m 30s

BookTok has turned the sleepy publishing industry upside down, driving sales and creating mammoth bestsellers. Could it do the same for wine? Felicity Carter takes a look.

Reading time: 4m 45s

TikTok is growing up - and has opened its platform to alcohol advertising in the US and Canada. How far does the liberalization really go? Anja Zimmer reports. 

Reading time: 2 m 30s

Brendan Carter can’t understand why so many wine professionals are ignoring YouTube. He tells Felicity Carter how he built his own Wine for the People channel.

Reading time: 7m

Robert Joseph is far more impressed by a British wine merchant with 4m views on TikTok than a call for more tasting groups.

Reading time: 3m