Brendan Carter can’t understand why so many wine professionals are ignoring YouTube. He tells Felicity Carter how he built his own Wine for the People channel.
In a rare interview, Matthew Horkey tells us what skills you need to be successful, how he engages with the platform and why wine is the next big thing on YouTube.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.