In a rare interview, Matthew Horkey tells us what skills you need to be successful, how he engages with the platform and why wine is the next big thing on YouTube.

Reading time: 16m

In recent years, traditional wine critics have been increasingly supplanted by young influencers on Instagram and YouTube. Freshly returned from a 'Sommelier Bootcamp'  Robert Joseph wonders if that new breed of communicators might be about to face a challenge of their own.

Reading time: 4m 45s

Instagrammers and influencers are supplanting traditional wine critics. Robert Joseph suggests that this is less of a novelty than some might suppose.

Reading time: 3m 15s

In an age where everything is on-demand and off-menu, the post-pandemic world seemingly remains addicted to the digital offerings to which it was restricted to during lockdowns. Among these, some of the most popular have been podcasts. They are  fast-growing businesses. Big and small players in wine are able to inform about regions or simply to promote products. Robert Mason reports.

Reading time: 4m 40s

Jeff Siegel sets out to discover who really influences what consumers buy in the massive US wine market. Here are his findings.