With over 60 countries represented at ProWein, the challenge facing less well-known ones like Moldova, is how to make their voices heard. Meininger's associate editor, Robert Joseph takes part in a discussion at ProWein.
In 2001, Jacques Berthomeau who died this month, shocked the French wine establishment by recommending the creation of a new classification called Vin de France that would enable producers to compete with varietal wines from the New World. Eight years later, his idea became reality. Today, it is a huge success - both for those exports, and - perhaps surprisingly for him - for many of the natural wine producers Berthomeau later wrote about in his blog.
Sarah Heller, Asia’s youngest Master of Wine, is unusually well qualified to discuss wine communication in its broadest sense. An exhibited visual artist, TV host and wine columnist, she speaks English, Chinese, German, Italian and French with basic Korean and Spanish, and is one of the three key lecturers on the faculty of the Vinitaly International Academy.
In an age where everything is on-demand and off-menu, the post-pandemic world seemingly remains addicted to the digital offerings to which it was restricted to during lockdowns. Among these, some of the most popular have been podcasts. They are fast-growing businesses. Big and small players in wine are able to inform about regions or simply to promote products. Robert Mason reports.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.