Building a National Wine Brand

With over 60 countries represented at ProWein, the challenge facing less well-known ones like Moldova, is how to make their voices heard. Meininger's associate editor, Robert Joseph takes part in a discussion at ProWein.

Reading time: 40s

France Loses the Creator of Vin de France - and a Formidable Blogeur

In 2001, Jacques Berthomeau who died this month, shocked the French wine establishment by recommending the creation of a new classification called Vin de France that would enable producers to compete with varietal wines from the New World. Eight years later, his idea became reality. Today, it is a huge success - both for those exports, and - perhaps surprisingly for him - for many of the natural wine producers Berthomeau later wrote about in his blog.

Reading time: 5m 30s

Devil's Advocate - When Jancis Robinson was a Wine Influencer

Instagrammers and influencers are supplanting traditional wine critics. Robert Joseph suggests that this is less of a novelty than some might suppose.

Reading time: 3m 15s

Guest feature: Sarah Heller MW on the Language of Wine

Sarah Heller, Asia’s youngest Master of Wine, is unusually well qualified to discuss wine communication in its broadest sense. An exhibited visual artist, TV host and wine columnist, she speaks English, Chinese, German, Italian and French with basic Korean and Spanish, and is one of the three key lecturers on the faculty of the Vinitaly International Academy.

Reading time: 4m 20s

Podcasts – The New Way to Communicate with Wine Drinkers?

In an age where everything is on-demand and off-menu, the post-pandemic world seemingly remains addicted to the digital offerings to which it was restricted to during lockdowns. Among these, some of the most popular have been podcasts. They are  fast-growing businesses. Big and small players in wine are able to inform about regions or simply to promote products. Robert Mason reports.

Reading time: 4m 40s