BookTok has turned the sleepy publishing industry upside down, driving sales and creating mammoth bestsellers. Could it do the same for wine? Felicity Carter takes a look.
TikTok is growing up - and has opened its platform to alcohol advertising in the US and Canada. How far does the liberalization really go? Anja Zimmer reports.
As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.
The tragic deaths of two Chinese online influencers after drinking large quantities of baijiu spirit may seem to have little relevance to the wine industry, but this should not be taken for granted.
The rapidly-growing short video platform has broadened its audience from dance-crazy teenagers to adults interested in wine. But the relationship between TikTok and alcohol is not straightforward, as Alice Dawkins reveals.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.
