The glass manufacturer Verallia has investigated the potential of a reusable system in the wine sector and asked numerous consumers whether and under what conditions they would accept such a system.
The Spanish wine conglomerate is undertaking a trial run of supplying selected gastronomy establishments with reusable bottles, with potential plans for expansion across Europe.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.