Les Jamelles Modernizes Itself

The traditional French brand for varietal wines is undergoing a visual relaunch.

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The “Les Jamelles” brand has been relaunched. (Photo: © LJ / Atelier Nicolas Démoulin)
The “Les Jamelles” brand has been relaunched. (Photo: © LJ / Atelier Nicolas Démoulin)

The wines of the varietal-based brand "Les Jamelles" from Languedoc have received a new design. Modern colors serve as a graphic guide to reflect the character of the wines while maintaining the original style. According to the producer, Delaunay Vins et Domaines, red stands for fruity red wines, purple for spicy red wines, yellow for rounded white wines, and green for fresh white wines. Additionally, the logo has been updated and now includes "Depuis 1995" to highlight the founding year.

In 2019, as part of its sustainability initiative, the brand reduced the bottle weight from 630 to 500 grams, which is expected to save around 470 tons of CO2 annually. The labels are now made from recycled paper from cotton fibers and FSC-certified material, while the corks are 100% recyclable.

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