A new ProWine report by Professor Simone Loose of Geisenheim University has found that exporters see Japan as a key market, thanks to its appreciation for quality and readiness to pay premium prices.
The first ProWine Tokyo took place with nearly 200 exhibitors from 20 regions. Germany's leading wine competition MUNDUS VINI, organised by Meininger Verlag, took some of its winning wines to Japan.
Messe Düsseldorf has announced that it will take over the wine and spirits section of "FABEX" in Tokyo 2023. "Wine" section of Wine & Gourmet Japan will become ProWine Tokyo from 2024 onwards.
Carl Robinson, the CEO of Jeroboam, discusses everything from the impact of Covid on the Japanese wine market to where the next big opportunity lies. Interview by Felicity Carter.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.