In Trentino, Pinot Grigio represents a formidable product in its marketing arsenal. However, the situation of this universally admired varietal here starkly contrasts with that in other wine-growing regions. Clemens Gerke reports.
The Italian Trade Agency (ITA) has launched "Smart 365", a dedicated B2B online platform aimed at enhancing and simplifying international business interactions within the Italian wine sector.
How do you protect and promote a regional grape variety? That was the subject of a recent forum in Verona. Felicity Carter went along to hear the arguments.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.