E-commerce in Germany is gaining momentum again, with the B2C market projected to grow in 2024. Fast-moving consumer goods, including wine, are playing a key role in this recovery.
Online peer-review app and online retailer Vivino has launched its first flagship store, marking its first move into physical retail, blending online and in-person experiences to strengthen brand loyalty.
Consumers can already order all sorts of things via smartphone using numerous apps. In the wine trade, mobile applications tailored specifically for wine purchases are still rare. However, shopping via app is becoming increasingly common.
Drizly was supposed to reinvent DtC, offering consumers a way to access wine and other drinks whenever they wanted. Jeff Siegel reports on what went wrong.
E-commerce specialist for spirits, Flaviar, has marked its entry into the wine market with the purchase of Wine-Searcher. This move promises to bring more convenient shopping experiences and integration of artificial intelligence.
Amazon’s lack of focus on the wine sector has made the platform an attractive option for German distributors who have learned how to exploit it. Felix Bodmann explains.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.
