Robert Joseph suggests that, if the wine industry is to combat the threat of Neo-Prohibitionism, it needs to work together with producers of other forms of alcohol, to create a strategy, acknowledge some of its own failings, and to understand where its foes are coming from.
Some members of the wine industry have raised their voices against the notion of giving up alcohol during January. Robert Joseph takes a different view.
The new EU labelling laws will compel producers to reveal whether they have sweetened their wines. Robert Joseph welcomes the move – with reservations.
Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.