Some of the great and good of the wine world, along with a heavy metal rockstar and Nobel Prize-winning economist gathered in Portugal and Italy to look at ways to improve the state of the wine industry.
The development of a new encoding standard for Global Trade Item Numbers (GTINs) is geared towards producing adaptable barcodes. This initiative is expected to facilitate the embedding of comprehensive product details for wine consumers.
With export volumes and values falling, Australia desperately needs a reopening of its market in China. But this may not be enough to solve its problems.
Understanding your customers is the key to long-term success, particularly in the saturated domestic German wine market. This makes it worth paying attention to the latest image and target group study by the German Wine Institute (DWI).
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.